Microsoft's Tablet PC - Reinventing
Mobile Computing
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(Case Code: ITSY029) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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ITSY029 |
For delivery in electronic format: Rs.
500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extraThemes
e-business |
| Case Length |
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17 Pages |
| Period |
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1990 - 2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Organization |
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Microsoft |
| Industry |
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IT & Computers |
| Countries
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USA |
Abstract:
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The case details the development, promotion, and positioning
of the Tablet PC, a mobile computing device launched by Microsoft in 2002. It
traces the evolution of mobile computing devices and establishes the rationale
behind Microsoft's decision to develop a product that combined the
functionalities of the existing devices (notebook computers/laptops and PDAs)
such as handwriting/speech recognition, faster processing speed, sophisticated
software applications, and large screens. It examines the Tablet PC's prototype
development process and the deals Microsoft entered into with various
hardware/software vendors.
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The case also discusses the promotional and
positioning initiatives Microsoft undertook to promote the new
product. Finally, the case discusses the market response to the
Tablet PC and comments on its future prospects.
Issues:
» Understand the dynamics of the global mobile computing devices industry and
Microsoft's role in its evolution.
» Examine the advantages and drawbacks of notebook computers/laptops and PDAs,
and understand why there was a need for developing better devices.
Contents:
Keywords:
Development, promotion, positioning, Tablet PC, mobile,
computing device, Microsoft, 2002, mobile computing devices, notebook computers,
laptops, PDAs, handwriting, speech recognition, faster processing speed,
sophisticated software applications, large screens, prototype development
process, hardware, software, vendors, promotional, positioning
Tablets Crack The Market After All!
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